PENERAPAN TEKNOLOGI PRODUKSI DAN STRATEGI PEMASARAN PADA UMKM JAHE INSTAN JM HAMKA

Wati Sukmawati, Hadi Sunaryo, Daram Heriansyah

Abstract


UMKM JM HAMKA is a UMKM (micro, small and medium enterprises) that produces instant ginger powder in Indramayu. So far, the processing of instant ginger is done traditionally so that the number of production and product marketing is very limited. This community partnership program activity was carried out to overcome these partner problems by holding mentoring training, product marketing management training, and procurement of appropriate machines (ginger recrystallization machine, ginger grater machine, ginger washing machine). Later, partners were able to manage their business better. In this activity, the method used in this activity is a questionnaire, and practice by assisting in using technological tools in processing ginger powder and training in marketing management. All of these activities are carried out online to prevent the spread of the Covid-19 virus. Forty-two participants attended this training and mentoring activity. Next, the data was processed using excel and obtained data that as many as 95.2% of participants were interested in this activity, while the rest did not answer the questionnaire given, besides the effectiveness of production can save time as much as 30% and sales also increase by 35%. The output target in this activity is that partners can produce instant ginger of good quality and in larger quantities to reach a wider market, and partners are expected to be able to manage financial management and marketing so that the income generated by partners also increases.

Keywords


Jahe Instan, Teknologi Industri, Strategi Pemasaran, UMKM.

Full Text:

PDF

References


Febriana, O. :, Longdong, M., Ekonomi, F., Bisnis, D., Akuntansi, J., Sam, U., & Manado, R. (2016). Penerapan Target Costing Dalam Perencanaan Biaya Produksi Pada Cv. Sinar Mandiri the Implementation of Target Costing in Planning Cost Production At Cv. Sinar Mandiri. 4(1), 1409–1418.

Haryani, K. (2017). Substitusi Terigu Dengan Pati Sorgum Terfermentasi Pada Pembuatan Roti Tawar: Studi Suhu Pemanggangan. Jurnal Aplikasi Teknologi Pangan, 6(2), 61–64. https://doi.org/10.17728/jatp.197

Hasbullah, U. H. A. (2018). Umar Hafidz Asy’ari Hasbullah, Pelatihan Pengemasan Produk Pangan Olahan Jagung dan Jahe di Desa Ngombak dan Kalimaro Kecamatan Kedung Jati Grobogan ISSN : 1979-861X e-ISSN : 2549-1555. 23(Xi), 17–24.

Indriani, I. (2018). Pengaruh Saluran Distribusi Terhadap Volume Penjualan Pada Pt. Sinar Kalimantan Berau Tanjung Redeb. Pengaruh Saluran Distribusi Terhadap Volume Penjualan Pada Pt. Sinar Kalimantan Berau Tanjung Redeb, 2(1), 116–126. http://jurnal.stiemtanjungredeb.ac.id/index.php/camjournal/article/download/131/91/

Jana, P., & Pamungkas, B. (2018). Pelatihan Penelitian Tindakan Kelas Bagi Guru Sd Negeri Guwosari. Abdimas Dewantara, 1(1), 39. https://doi.org/10.30738/ad.v1i1.2289

Kusmulyandi, Y., Zubaedah, C., & Usri, K. (2018). Efektivitas pemasaran dari mulut ke mulut pengguna Paviliun Padjadjaran Rumah Sakit Gigi dan Mulut Universitas Padjadjaran. Padjadjaran Journal of Dental Researchers and Students, 2(1), 59. https://doi.org/10.24198/pjdrs.v2i1.22303

Redi Aryanta, I. W. (2019). Manfaat Jahe Untuk Kesehatan. Widya Kesehatan, 1(2), 39–43. https://doi.org/10.32795/widyakesehatan.v1i2.463

Setianingrum, I., Kusumawati, R. I., & Sriyono, W. (2020). Peningkatan Kadar Senyawa Zingiberen dalam Minyak Atsiri Jahe Emprit Melalui Proses Fermentasi. Khazanah: Jurnal Mahasiswa, 11(2)(2), 1–6.

Sukmawati, W., & Merina. (2019). Pelatihan Pembuatan Minuman Herbal Instan Untuk. Jurnal Pengabdian Masyarakat (JPKM), 25(4), 210–215.

Sumarni, W., Suhendar, D., & Hadisantoso, E. P. (2019). Rekristalisasi Natrium Klorida dari Larutan Natrium Klorida Dalam beberapa Minyak yang Dipanaskan. Al-Kimiya, 4(2), 100–104. https://doi.org/10.15575/ak.v4i2.5090

Wati Sukmawati, Asep Kadaroman, Omay Suwarna, W. S. (2020). DEVELOPMENT OF TEACHING MATERIALS BASED ON CONCEPTUAL CHANGE TEXT ON REDOX MATERIALS FOR BASIC CHEMICALS ON REDOX CONCEPT. 12(2), 243–251. http://journal.uinjkt.ac.id/index.php/edusains/article/view/15090/pdf

Yadi N, Daram H, E. (2019). REALITA DINAMIKA PASAR:STUDI INTENSIF DISTINGSI SYARIAH KONVENSIONAL. AL-URBAN: Jurnal Ekonomi Syariah Dan Filantropi Islam, 3(2), 190–202. https://doi.org/10.22236/alurban




DOI: http://dx.doi.org/10.31604/jpm.v4i3.833-839

Refbacks

  • There are currently no refbacks.