THE EFFECT OF CREDIBILITY AND TRUST ON THE PURCHASE DECISION OF SAMSUNG GALAXY SERIES SMARTPHONE PRODUCTS WITH AL GHAZALI BRAND IMAGE ENDORSEMENT AS AN INTERVENING VARIABLE

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Amir Prasojo
STEKPI School of Business Trilogi University
Indonesia

Master of Management Study Program, Faculty of Business Economics and Humanities,

Novardi Bros
STEKPI School of Business Trilogi University
Indonesia

Master of Management Study Program, Faculty of Business Economics and Humanities,

Aty Herawati
STEKPI School of Business Trilogi University
Indonesia

Master of Management Study Program, Faculty of Business Economics and Humanities,

Aam Bastaman
STEKPI School of Business Trilogi University
Indonesia

Master of Management Study Program, Faculty of Business Economics and Humanities,

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