ANALISIS STRATEGIS PUBLIC RELATIONS POLITIK YOON SUK-YEOL DI MEDIA SOSIAL DALAM PEMILU KOREA SELATAN 2022
(1) * Lulu Mayla Tasya Mail (UIN Syarif Hidayatullah Jakarta, Indonesia)
(2) Syahru Alfin Arsyada Mail (UIN Syarif Hidayatullah Jakarta, Indonesia)
(3) Jihan Fadhilah Mail (UIN Syarif Hidayatullah Jakarta, Indonesia)
(4) Rizki Azhar Al Hafiz Mail (UIN Syarif Hidayatullah Jakarta, Indonesia)
(5) Hilman Sulaiman Hafidz Mail (UIN Syarif Hidayatullah Jakarta, Indonesia)
(6) Pia Khoirotun Nisa Mail (UIN Syarif Hidayatullah Jakarta, Indonesia)
*corresponding author

Abstract


Penelitian ini membahas strategi komunikasi Public Relations (PR) politik Yoon Suk-yeol dalam pemilu Korea Selatan tahun 2022 dengan menggunakan media sosial sebagai saluran kampanye utamanya. Yoon memadukan pendekatan berbasis gender yang kontroversial dengan inovasi teknologi melalui avatar digital "AI Yoon" untuk membangun citra dan mendekatkan diri dengan pemilih muda. Metode penelitian menggunakan pendekatan kualitatif dengan observasi konten media sosial dan wawancara pakar politik. Hasil penelitian menunjukkan bahwa strategi PR Yoon berhasil menarik perhatian publik dan mendongkrak elektabilitas, meskipun sempat menimbulkan pro dan kontra di ranah publik.

Keywords


Humas Politik Korea, Kampanye Media Sosial, Pemilu Korea Selatan.

   

DOI

https://doi.org/10.31604/jips.v12i8.2025.3552-3557 		      

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