MASA DEPAN MEDIA MASSA DI ERA DIGITAL

Yofiendi Indah Indainanto

doi:10.31604/jim.v5i1.2021.24-37

MASA DEPAN MEDIA MASSA DI ERA DIGITAL

Yofiendi Indah Indainanto

Abstract

Perkembangan teknologi internet berdampak pada perubahan praktek jurnalistik yang mengharuskan media merubah cara kerja, produksi konten, model bisnis dan struktur organisasi media. Tujuanya agar lebih inovatif dan efesien dalam upaya memberikan kesan pada pembaca. Perubahan gaya transaksional media ke arah interaksi membuat media terus mengoktimalkan terlibatnya pembaca untuk ikut dalam memproduksi konten. Praktek jurnalisme digital di Indonesia terus berupaya membangun iklim media yang disukai pembaca, stabil dan dinamis, sehingga muncul berbagai media dengan ciri khas konten segmentasi berdasarkan usia tertentu. Dalam penelitian ini, menggambarkan pola-pola media membangun kepercayaan ditengah informasi yang melimpah dan pengaruh media sosial yang kuat dalam memberikan informasi. Tantangan media berbagi konten gratis untuk menghidupi bisnis yang sesuai kebiasaan masyarakat Indonesai menyukai konten gratis. Media yang terlahir dari perkembangan teknologi seperti Idntimes.com, Beritagar.id, Tirto.id dan Kumparan.com, terus berinovasi dengan menggunakan teknologi dalam produksi konten dan mengarah generasi milienal sebagai target pembaca, sementara konvergensi seperti Kompas.com, tempo.co, tribunnews.com, konsisten menampilkan berita tanpa segmentasi usia.

Kata kunci: Internet, media digital, bisnis media, journalistik

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DOI: http://dx.doi.org/10.31604/jim.v5i1.2021.24-37