(Universitas Esa Unggul, Indonesia)*corresponding author
AbstractE-commerce di Indonesia telah berkembang dengan cepat dan dipandang sebagai bagian penting dalam kehidupan sehari-hari konsumen. Penelitian bertujuan untuk mengetahui hasil dari pengaruh presentasi diri streamer dan interaksi sosial terhadap niat belanja live stream melalui kenikmatan yang dirasakan pada e-commerce. Penelitian ini menggunakan pendekatan deduktif dengan metode kuantitatif dan menggunakan purposive sampling karena adanya kriteria tertentu. Data dikumpulkan melalui kuesioner online yang didistribusikan melalui Google Form dan dianalisis menggunakan Structural Equation Modeling (SEM-PLS). Temuan menunjukkan bahwa presentasi diri streamer dan interaksi sosial secara positif dan signifikan mempengaruhi persepsi kenikmatan. Presentasi diri streamer dan interaksi sosial ini juga secara positif dan signifikan mempengaruhi niat belanja live streaming. Kenikmatan yang dirasakan tidak berpengaruh terhadap niat belanja live stream. Namun, presentasi diri dan interaksi sosial tidak mempengaruhi niat belanja live stream melalui kenikmatan yang dirasakan. KeywordsPresentasi diri streamer; Interaksi sosial; Kenikmatan yang dirasakan; Niat belanja live stream
|
DOIhttps://doi.org/10.31604/jips.v13i9.2026.2434-2449 |
Article metrics10.31604/jips.v13i9.2026.2434-2449 Abstract views : 0 | PDF views : 0 |
Cite |
Full Text Download
|
References
Abdelsalam, S., Salim, N., Alias, R. A., & Husain, O. (2020). Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review. IEEE Access, 8, 89041–89058. https://doi.org/10.1109/ACCESS.2020.2993671
Ahuja, K. K. (2021). ( In ) Sincerely Yours : Ingratiation Tactics in Job Cover Letters on Selection ( In ) Sincerely Yours : Ingratiation Tactics in Job Cover Letters on Selection. 1, 86–98.
Ali, H., Hamdan, H., & Mahaputra, M. R. (2022). Faktor eksternal perceived ease of use dan perceived usefulness pada aplikasi belanja online: adopsi technology accepted model. Jurnal Ilmu Multidisplin, 1(3), 587–604. https://doi.org/10.38035/jim.v1i3.75
Alzahrani, A. I., Mahmud, I., Ramayah, T., Alfarraj, O., & Alalwan, N. (2017). Extending the theory of planned behavior (TPB) to explain online game playing among Malaysian undergraduate students. Telematics and Informatics, 34(4), 239–251. https://doi.org/10.1016/j.tele.2016.07.001
Amanda, L., Yanuar, F., & Devianto, D. (2019). Uji Validitas dan Reliabilitas Tingkat Partisipasi Politik Masyarakat Kota Padang. Jurnal Matematika UNAND, 8(1), 179. https://doi.org/10.25077/jmu.8.1.179-188.2019
Bergkvist, L., Hjalmarson, H., & Mägi, A. W. (2016). A new model of how celebrity endorsements work: Attitude toward the endorsement as a mediator of celebrity source and endorsement effects. International Journal of Advertising, 35(2), 171–184. https://doi.org/10.1080/02650487.2015.1024384
Busygina, T. A., Ivanova, T. N., Zelinskaya,
M. V., Safonova, E. E., Federation, R., Kolesniko, M. A., & Lytkina, S. T. (2020). The teacher ’ s self - presentation in terms of students ’ assessments or the study of the teacher ’ s self -presentation features La auto-presentación del maestro en términos de las evaluaciones de los estudiantes o el estudio de las características de a. 8(2), 8–13.
Buzeta, C., De Pelsmacker, P., & Dens, N. (2020). Motivations to use different social media types and their impact on consumers’ online brand-related activities (cobras). Journal of Interactive Marketing, 52, 79–98. https://doi.org/10.1016/j.intmar.2020.04.004
Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and hedonic motivations for live streaming shopping. TVX 2018 - Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video, 81–88. https://doi.org/10.1145/3210825.3210837
Chen, A., Lu, Y., & Wang, B. (2017). Customers’ purchase decision-making process in social commerce: A social learning perspective. International Journal of Information Management, 37(6), 627–638. https://doi.org/10.1016/j.ijinfomgt.2017.05.001
Chen, L. Y. (2019). The effects of livestream shopping on customer satisfaction and continuous purchase intention. International Journal of Advanced Studies in Computers, Science and Engineering, 8(4), 1–10. http://search.proquest.com/openview/4994902d0af245ca6b0303165de5e4d0/1?pq-origsite=gscholar&cbl=2028729
Chen, Z. J., Chen, J. X., Wu, L. K., Li, B. Y., Tian, Y. F., Xian, M., Huang, Z. P., & Yu, R. A. (2019). Induction of endoplasmic reticulum stress by cadmium and its regulation on nrf2 signaling pathway in kidneys of rats. Biomedical and Environmental Sciences, 32(1), 1–10. https://doi.org/10.3967/bes2019.001
Dewaele, J. M., Witney, J., Saito, K., & Dewaele, L. (2018). Foreign language enjoyment and anxiety: The effect of teacher and learner variables. Language Teaching Research, 22(6), 676–697. https://doi.org/10.1177/1362168817692161
Djafarova, E., & Trofimenko, O. (2018). ‘Instafamous’–credibility and self-presentation of micro-celebrities on social media. Information Communication and Society, 22(10), 1432–1446. https://doi.org/10.1080/1369118X.2018.1438491
Evans, K., Sanner, B., & Chiu, C. Y. (2021). Shared leadership, unshared burdens: how shared leadership structure schema lowers individual enjoyment without increasing performance. Group and Organization Management, 46(6), 1027–1072. https://doi.org/10.1177/1059601121997225
Furadantin, N. R. (2018). Analisis data menggunakan aplikasi SmartPLS v.3.2.7 2018. Academia (Accelerating the World’s Research), 2. https://scholar.google.com/scholar?q=related:2uQwPffimx4J:scholar.google.com/&scioq=analisis+data+menggunakan+smartPLS&hl=id&as_sdt=0,5
Garg, M., & Bakshi, A. (2024). Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing. Humanities and Social Sciences Communications, 11(1). https://doi.org/10.1057/s41599-024-02760-9
Gerashi, M. K., Akhgari, F., Damberg, S., &
Moradi, F. (2023). Pandemic-oriented customer mistreatment, service sabotage and service performance: a self-presentation perspective. International Hospitality Review, 38(2), 317–333. https://doi.org/10.1108/ihr-10-2022-0044
Gershoff, A. D., & Mukherjee, A. (2018). 18 Online Social Interaction. 476–504. https://sci-hub.se/10.1017/CBO9781107706552.018
Goraya, M. A. S., Jing, Z., Shareef, M. A., Imran, M., Malik, A., & Akram, M. S. (2021). An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electronic Markets, 31(1), 181–195. https://doi.org/10.1007/s12525-019-00347-w
Goswami, R., & Jena, R. K. (2023). The Influences of Online Shopping Value on Consumer Purchase Intention: An Insight During COVID-19 Pandemic Lockdown. SCMS Journal of Indian Management, 20(2), 77–93.
Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115–142. https://doi.org/10.1007/s40685-018-0072-4
Ham, M., & Lee, S. W. (2020). Factors influencing viewing behavior in live streaming: An interview-based survey of music fans. Multimodal Technologies and Interaction, 4(3), 1–15. https://doi.org/10.3390/mti4030050
Harmi, H. (2022). Interaksi Sosial Siswa Beda Agama di Sekolah dan Masyarakat. Jurnal Basicedu, 6(3), 5483–5490. https://doi.org/10.31004/basicedu.v6i3.3409
Hasan, A. A.-T., Sumon, S. M., Islam, M. T., & Hossain, M. S. (2021). Factors influencing online shopping intentions: The mediating role of perceived enjoyment. Turkish Journal of Marketing, 6(3), 239–253. https://doi.org/10.30685/tujom.v6i3.132
Holdack, E., Lurie-Stoyanov, K., & Fromme, H. F. (2022). The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables. Journal of Retailing and Consumer Services, 65(July), 102259. https://doi.org/10.1016/j.jretconser.2020.102259
Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2020). Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China. Internet Research, 30(1), 141–163. https://doi.org/10.1108/INTR-04-2018-0177
Hu, M., & Chaudhry, S. S. (2020). Enhancing consumer engagement in e-commerce live streaming via relational bonds. Internet Research, 30(3), 1019–1041. https://doi.org/10.1108/INTR-03-2019-0082
Huang, Z., Yan, X., & Deng, J. (2024). How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity. Journal of Theoretical and Applied Electronic Commerce Research, 19(2), 725–742. https://doi.org/10.3390/jtaer19020039
Izogo, E. E., & Mpinganjira, M. (2020). Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation. Journal of Research in Interactive Marketing, 14(4), 431–459. https://doi.org/10.1108/JRIM-09-2019-0145
Jafari-Sadeghi, V., Garcia-Perez, A., Candelo, E., & Couturier, J. (2021). Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation. Journal of Business Research, 124(December 2020), 100–111. https://doi.org/10.1016/j.jbusres.2020.11.020
Jiang, H., Xu, M., Sun, P., & Zhang, J. (2022). Humanoid service robots versus human employee: how consumers react to functionally and culturally mixed products. International Journal of Emerging Markets, 17(4), 987–1007. https://doi.org/10.1108/IJOEM-04-2021-0643
Kauppinen-Räisänen, H., Björk, P., Lönnström, A., & Jauffret, M. N. (2018). How consumers’ need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper. Journal of Business Research, 84, 72–81. https://doi.org/10.1016/j.jbusres.2017.11.012
Khobzi, H., Lau, R. Y. K., & Cheung, T. C. H. (2019). The outcome of online social interactions on Facebook pages: A study of user engagement behavior. Internet Research, 29(1), 2–23. https://doi.org/10.1108/IntR-04-2017-0161
Kim, M. J., Lee, C. K., & Preis, M. W. (2020). The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness. Telematics and Informatics, 49(May 2019), 101349. https://doi.org/10.1016/j.tele.2020.101349
Lee, J. E., & Watkins, B. (2016). YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753–5760. https://doi.org/10.1016/j.jbusres.2016.04.171
Lee, M., & Lee, H. H. (2021). Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention? International Journal of Consumer Studies, 46(1), 235–248. https://doi.org/10.1111/ijcs.12667
Lew, S., Tan, G. W. H., Loh, X. M., Hew, J. J., & Ooi, K. B. (2020). The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model. Technology in Society, 63, 101430. https://doi.org/10.1016/j.techsoc.2020.101430
Li, R., Lu, Y., Ma, J., & Wang, W. (2021). Examining gifting behavior on live streaming platforms: An identity-based motivation model. Information and Management, 58(6), 103406. https://doi.org/10.1016/j.im.2020.103406
Liao, J., Chen, K., Qi, J., Li, J., & Yu, I. Y. (2023). Creating immersive and parasocial live shopping experience for viewers: the role of streamers’ interactional communication style. Journal of Research in Interactive Marketing, 17(1), 140–155. https://doi.org/10.1108/JRIM-04-2021-0114
Lin, B., Fu, X., & Lu, L. (2022). Foodstagramming as a self-presentational behavior: perspectives of tourists and residents. International Journal of Contemporary Hospitality Management, 34(12), 4686–4707. https://doi.org/10.1108/IJCHM-01-2022-0042
Lin, Y., Yao, D., & Chen, X. (2021). Happiness Begets Money: Emotion and Engagement in Live Streaming. Journal of Marketing Research, 58(3), 417–438. https://doi.org/10.1177/00222437211002477
Liu, C., Bao, Z., & Zheng, C. (2019). Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence. Asia Pacific Journal of Marketing and Logistics, 31(2), 378–397. https://doi.org/10.1108/APJML-05-2018-0170
Refbacks
- There are currently no refbacks.
