STRATEGI DIPLOMASI PUBLIK INDONESIA-MALAYSIA-THAILAND GROWTH TRIANGLE (IMT-GT) DALAM MENINGKATKAN SEKTOR PARIWISATA HALAL DI ASIA TENGGARA

Hesti rokhaniyah Rokhaniyah; Dinta Kharisma Almeira

doi:10.31604/jim.v7i2.2023.344-355

STRATEGI DIPLOMASI PUBLIK INDONESIA-MALAYSIA-THAILAND GROWTH TRIANGLE (IMT-GT) DALAM MENINGKATKAN SEKTOR PARIWISATA HALAL DI ASIA TENGGARA

Hesti rokhaniyah Rokhaniyah, Dinta Kharisma Almeira

Abstract

This research aims at discussing the public diplomacy strategy of the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) in promoting the halal tourism sector in Southeast Asia. This qualitative eserach used the document studies technique, which involved analyzing secondary data obtained from books, journals, websites, and reports. The data analysis techniques include data reduction, data presentation, and data interpretation. The research utilizes the concept of public diplomacy, which has three dimensions: news management, strategic communication, and relationship building, as well as international cooperation through Trilateral. The public diplomacy strategy implemented by IMT-GT for news management includes utilizing technology and mass media such as official websites, Instagram, YouTube, Twitter, Facebook, and creating a smartphone application to facilitate Muslim tourists in their travel and worship activities. The communication strategy is carried out by establishing the Halal Tourism Acceleration Team (TP3H), Working Groups on Halal Products (WGHAPASS), and the Halal Science Center of Chulalongkorn (HASCI). Relationship building is done through conducting training programs such as the Indonesia Muslim Travel Index (IMTI), the Malaysia International Halal Showcase (MIHAS), and the Thailand International Halal Expo (TIHEX). Through the Trilateral international cooperation between Indonesia, Malaysia, and Thailand, the halal industry in these three countries is growing and becoming more competitive at the global level.

Full Text:

PDF

References

Agus. (2020). PTM IMT-GT ke-26, Indonesia Gagas Penguatan Ekonomi Halal. Retrieved March 3, 2022, from Kementerian Koordinator Bidang Perekonomian Republik Indonesia website: https://ekon.go.id/publikasi/detail/670/ptm-imt-gt-ke-26-indonesia-gagas-penguatan-ekonomi-halal

Anderson, P. J. (2015). Global Politics of Power, Justice and Death; An Introduction to iNternational Relations. Columbia: University of British Columbia.

Asian Development Bank. (2012). Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT): Implementation Blueprint 2012-2016. Retrieved March 23, 2022, from https://www.adb.org/sites/default/files/page/34235/imt-gt-implementation-blueprint-2012-2016-july-2012.pdf

Astutih, M. (2021). Maqashid Syariah pada Pariwisata Halal Konsep Maslahah Dharury Imam Syatibi. Youth & Islamic Economic Journal, 2(1), 35–41.

Battour, M., & Ismail, M. N. (2016). Halal Tourism Journal: Concepts, practises, challenges and future. Tourism Management Perspectives, 19(May), 150–154. https://doi.org/10.1016/j.tmp.2015.12.008

Damayanti, I. (2021). Mengenal Lebih Dekat Sejarah Muslim di Thailand Selatan. Retrieved October 21, 2022, from republika website: https://international.sindonews.com/read/834359/40/agama-warga-negara-malaysia-dan-persentasenya1658509677?showpage=all#:~:text=Agama Islam merupakan yang terbanyak,beragama Islam dari jumlah populasi

De Kerckhove, F. (2012). Coplin, William D., Introduction to International Politics : A Theoretical Overview, Chicago, Markham Publishing Company, 1971, 391 p + xix p. Kegley, Charles (eds.), A Multi-Method Introduction du International Politics : Observation, Explanation and Prescription, Chicago, Markham, 1971, 434 p. + xiiip. Études Internationales, 2(2), 322. https://doi.org/10.7202/700097ar

Falaqh, R. (2022). Pariwisata Halal: Strategi Penguatan Sektor Maritim di Daerah 3T. Universitas Gajah Mada. Retrieved March 23, 2022, from https://sef.feb.ugm.ac.id/pariwisata-halal-strategi-penguatan-sektor-maritim-di-daerah-3t

IMT-GT. (2022). Indoneisa-Malaysia-Thailand Growth Triangle. IMT-GT Capacity Building on Halal Industry. IMT-GT. Retrieved May 22, 2022, from https://imtgt.org/imt-gt-capacity-building-on-halal-industry

ITC. (2022). Islamic Tourism Center (ITC): About ITC. Islamic Tourism Center (ITC). Retrieved March 2, 2023, from https://itc.gov.my/corporate/about-us

Johari, A. L. (2020). Halal Certification Procedure in Malaysia and Indonesia. Petita: Jurnal Kajian Ilmu Hukum Dan Syariah, 5(2), 121–132. https://doi.org/10.22373/petita.v5i2.102

Kementerian Komunikasi dan Informatika Republik Indonesia. (2019). 5 Tahun Kembangkan Pariwisata Halal, Indonesia Akhirnya Raih Peringkat Pertama Wisata Halal Dunia 2019. Kementerian Komunikasi Dan Informatika Republik Indonesia. Retrieved March 23, 2022, from https://www.kominfo.go.id/content/detail/18069/5-tahun-kembangkan-pariwisata-halal-indonesia-akhirnya-raih-peringkat-pertama-wisata-halal-dunia-2019/0/artikel_gpr

Kementerian Luar Negeri Republik Indonesia. (2019). Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT). Retrieved January 4, 2023, from Kementerian Luar Negeri Republik Indonesia website: https://kemlu.go.id/portal/id/read/162/halaman_list_lainnya/indonesia-malaysia-thailand-growth-triangle-imt-gt

Kementerian Pariwisata dan Ekonomi Kreatif. (2022). Destinasi Moslem Friendly-Tourism Tanah-Air. Retrieved January 4, 2023, from Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia website: https://kemenparekraf.go.id/ragam-pariwisata/Destinasi-Moslem-Friendly-Tourism-Tanah-Air

Kusnandar, V. B. (2021). Persentase Populasi Muslim Indonesia Posisi 35 Dunia. Retrieved May, 2, 2023 from databoks website: https://databoks.katadata.co.id/datapublish/2021/11/03/persentase-populasi-muslim-indonesia-posisi-35-dunia

Leonard, Mark, Catherine Stead, and Conrad Smewing. (2002). Public Diplomacy. London: The Foreign Policy Center.

LPPOM-MUI. (2022). Kesadaran Meningkat, Target Peserta Pelatihan Sistem Jaminan Halal (SJH) dan CEROL 2018 Tercapai. LPPOM-MUI. Retrieved March 23, 2022, from https://www.halalmuibali.or.id/2018/05/12/kesadaran-meningkat-pelatihan-sjh-cerol-lppom-mui-bali-diminati-perusahaan/

MasterCard, and C. R. (2016). Global Muslim Index Report. Retrieved August 23, 2022, from https://www.crescentrating.com/gmti/detail.html?spot=34&s=1

MasterCard, and C. R. (2022). Global Muslim Index Report. Retrieved Retrieved August 23, 2022, from https://www.crescentrating.com/gmti/detail.html?spot=34&s=1

Miles, Mattew B. and A. Michael Huberman. 1992. Qualitative Data Analysis: A Sourcebook of New Method. Terjemahan Tjetjep Rohendi Rohidi. Analisis Data Kualitatif: Buku Sumber tentang Metode-metode Baru. Jakarta: Penerbit Universitas Indonesia (UI-PRESS).

Mustafa, A. (2017). Empat Lokasi Penyelenggaraan “Sail Sabang 2017.” Cnn Indonesia. Retrieved March 23, 2022, from https://www.cnnindonesia.com/gaya-hidup/20170329135452-269-203419/empat-lokasi-penyelenggaraan-sail-sabang

Nurika, R. R. (2017). Peran Globalisasi di Balik Munculnya Tantangan Baru Bagi Diplomasi di Era Kontemporer. Jurnal Sosial Politik, 3(1), 126.https://doi.org/10.22219/sospol.v3i1.4404

Pamuji, S. (2021). Kementerian Agama Republik Indonesia. Retrieved March 23, 2022, from https://kemenag.go.id/read/imt-gt-tempatkan-produk-halal-bagian-program-pemulihan-ekonomi-8nppk-8nppk

Perwita, Anak Agung Banyu. (2005). Pengantar Ilmu Hubungan Internasional. Bandung: Remaja Rosdakarya

Pratiwi, S. I. (2022). Agama Warga Negara Malaysia dan Presentasenya. Retrieved August 2, 2022 from sindonews website: https://international.sindonews.com/read/834359/40/agama-warga-negara-malaysia-dan-persentasenya1658509677?showpage=all#:~:text=Agama Islam merupakan yang terbanyak,beragama Islam dari jumlah populasi

Rizqiany, B., & Maria, D. (2021). Program Kerjasama Indonesia, Malaysia, Thailand Growth Triangle Terkait Perkembangan Wisata Halal Di Indonesia Periode 2017-2018. Mjir) Moestopo Journal International Relations, 1(2), 137–148.

Ryanto, S. (2019). Indonesia Peringkat Pertama Wisata Halal Dunia-2019. Retrieved January 23, 2023, from . Kementerian Agama Republik Indonesia website: https://kemenag.go.id/read/indonesia-peringkat-pertama-wisata-halal-dunia-2019-0azlg

Satriawan, I. (2017). Dosen UiTM Malaysia Kuliah Umum di Babel, Dr Nor Lelawati: Halal Food Memajukan Industri Pariwisata. Retrieved January 23, 2023, from. https://bangka.tribunnews.com/2017/09/26/dosen-uitm-malaysia-kuliah-umum-di-babel-dr-nor-lelawati-halal-food-memajukan-industri-pariwisata

Sena Wahyu Purwanza. (2020). Metodologi Penelitian Kuantitatif, Kualitatif, dan Kombinasi. Bandung: CV. MEDIA SAINS INDONESIA.

Sofyan, R. (2019). Aplikasi yang Memudahkan Halal Traveller. Retrieved April 16, 2023, from Kementerian Komunikasi dan Pariwisata Republik Indonesia website: https://www.kominfo.go.id/content/detail/18069/5-tahun-kembangkan-pariwisata-halal-indonesia-akhirnya-raih-peringkat-pertama-wisata-halal-dunia-2019/0/artikel_gpr

Suhandoko. (2022). Tentang SISPARNAS. Retrieved April 16, 2023, from Kementerian Pariwisata Dan Ekonomi Kreatif Republik Indonesia. https://sisparnas.kemenparekraf.go.id

Syariah hotel. (2022). Home, Syariah Hotel Solo. Retrieved April 16, 2023, from http://syariahhotelsolo.co.id

TAT. (2020). Tourism Authority of Thailand: About TAT. Retrieved April 19, 2023, from https://www.tat.or.th/en/about-tat/vision

TAT. (2022). TAT Launches App for Muslim Visitors. June 29, 2015. TAT News. Retrieved April 16, 2023, from https://www.tatnews.org/2015/06/tat-launches-app-for-muslim-visitors

Teknologi Pangan Universitas Muhammadiyah Malang. (2021). Tp fact: Perbedaan Sertifikasi Halal Indonesia dan Thailand. Retrieved February 17,2023 from Universitas Muhammadiyah Malang website: https://hmj-teknologipangan.umm.ac.id/id/berita/tp-fact-perbedaan-sertifikasi-halal-indonesia-dan-thailand.html

Universitas Bina Nusantara. (2022). Pariwisata Halal di Thailand. Retrieved April 16, 2023, from Universitas Bina Nusantara. https://business-law.binus.ac.id/2017/02/28/pariwisata-halal-di-thailand

Wang, and L. (2016). Public Diplomacy and Global Business. The Journal of Business Strategy, 56(2), 123.

Yusuf, S. (2022.). Penyelenggaran Sail Indonesia Sebagai Branding Wisata Bahari di Indonesia. Retrieved Desember 11, 2022, from Indonesia Sail. www.indonesiana.id/read/139181/penyelenggaraan-sail-indonesia-sebagai-branding-wisata-bahari-di-indonesia

DOI: http://dx.doi.org/10.31604/jim.v7i2.2023.344-355